GOALIE SETTING

EXTENSION OF AGENCIES

In addition to our direct client relationships, Shuttershot provides support to marketing and advertising agencies as a production partner. In many cases, traditional agencies will play the role of client manager and campaign strategist, and enlist outside production support to execute visuals. One of our agency partners, Omni Advertising, asked us to produce a broadcast campaign for a client who wanted to highlight their own recent partnership.

FINDING PARALLELS

Lou Fusz Automotive and St. Louis CITY Soccer Club (SC) wanted to showcase the passion and dedication in each of their industries, tying seemingly unrelated businesses together. In developing our pitch, we demonstrated their similarities through visual parallels — split screen stories with characters crossing between frames and mirrored actions, punctuated by a diving-save from 2023 Allstate MLS Goalkeeper of the Year, Roman Bürki.

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**_{Framing Fusz Fútbol.}**_{To tell the side-by-side stories of soccer and car-sales, we adopted a set of letterbox frames to split the screen into two or four sections. Within these guidelines, we could highlight differences by separation of stories, and call attention to similarities by juxtaposition. Then at the climax of the spot as the energy boils over, the framing vanishes bringing the action and emotion full screen.}

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**_{Finding the Right Match.}**_{When casting our salesman, we knew we needed to find a parallel to Bürki. In walks 6’3” actor André Walker, standing less than a half-inch taller than our goalkeeper himself.}

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PITCHING A CLEAR VISION

We know that handing your brand’s voice over to a creative partner can feel scary — trusting an artistic concept that lives only in someone else's head is a lot to ask. We go above and beyond to maintain transparency through every step of the creative process to relieve those fears.

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**Creative Collaboration.** We describe our workflow as the ideal venn-diagram, holding a wide-range of creative capabilities, with the right amount of overlap to speak each other’s language.

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For example, when pitching a new concept, we typically create animatics (preliminary sequences of images cut together to showcase the flow and effectiveness of our proposed idea). However, for this project we took our pitch to the pitch…literally. Omni’s long-time relationship with the Fusz brothers (third generation of Fuszs in the business, current owners of the automotive network) provided context about the company’s goals (pun intended) for this marketing push. It became our job to get everyone on the same page. We intentionally departed from our standard animatic approach and instead, produced a rough version of the entire spot, complete with suggested soundtrack and scratch V.O. The result allowed the client to see exactly what they were committing to in advance, and set us up to efficiently execute the real deal.

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**Penalty Spot.** This shot of goalkeeper Roman Bürki (as well as behind the scenes still) show the beauty of an empty CITY Field. Both were taken moments after we explained to Bürki to start “over there on that big dot” which induced an eye roll, chuckle and correction, “that’s... the penalty spot...” We may not know the details of a soccer field, but we know how to tell a story.

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TWO STORIES AT ONCE

When it actually came time for production, the planning we had done ahead of time made for light work on set. We were able to hold space for two stories that would have to visually align in post-production easily, and were able to accomplish what would normally have been a multi-day schedule in one. By planning efficiently from the get-go, maintaining transparent communication with clients, and leveraging the power of our agency partners, we are able pitch and produce more powerful stories.

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GOALIE SETTING

Lou Fusz Automotive

Omni Advertising

Broadcast Campaign

Case Study

EXTENSION OF AGENCIES

FINDING PARALLELS

PITCHING A CLEAR VISION

TWO STORIES AT ONCE

EXTENSION OF AGENCIES

FINDING PARALLELS

PITCHING A CLEAR VISION

TWO STORIES AT ONCE

“The team at Shuttershot are a pleasure to work with and do an outstanding job. They bring an unparalleled level of service and vision to each project.

From concept development to final post, Shuttershot excels in creativity, exceptional quality and has an expert work ethic we truly appreciate.”

Lori Stille

Creative Director, Omni Advertising

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